How to Build Backlinks in 2018: THE DEFINITIVE GUIDE

link building strategies in 2018

Link building is still the Holy Grail when it comes to SEO. Even though there are quite a few other factors which are taken into account when it comes to website ranking but the number of referring domains and the number of backlinks which your website has still carried a lot of weight in deciding the position of your website in the search engines.

This factor is going to retain its weight in the year 2018 as well. Going forward, it is important for you to get the basics of link building right in order to rank your website in the search engines. With so many different link building strategies doing the rounds, it can be confusing as to which of them are actually beneficial for your website and which once you can avoid. We have made the task of choosing the right link building strategies much more easier for you by preparing this comprehensive guide which would provide you with multiple methods to get links for your website in the coming year.

Content marketing:

Content marketing was hugely beneficial for websites in the current year as well. Content marketing refers to the generation of good quality content which can then be utilized in order to get backlinks. Many people are under the myth that content marketing refers only to textual posts. This is not true at all. Content marketing can refer to the different type of post like:

  • List type blog post
  • PPT
  • Infographics
  • Videos
  • PDF

The main difference between content which can be used for content marketing and generalized content on your blog is the quality. Content marketing can only be done with a piece of content which is weighing heavily on research as well as goes into the depth of the topic. Only when it is worth reading and worth sharing, you would be able to market it and gain not only backlinks but also visitors.

Tips to create good quality content for content marketing:

  • Conduct in-depth research
  • Have a unique perspective
  • Amalgamate 2 different content types
  • Avoid filler content

Once you are able to follow these 4 tips in order to create good quality content, thereafter you can go ahead and start sharing the content on different platforms in order to gain visibility. Some of the platforms on which you can share the content are:

  • Twitter
  • Facebook
  • Instagram
  • Quora
  • Niche Forums

You need to keep in mind that generation of content is just the 1st step of content marketing. Thereafter, you have to go all guns blazing in order to market the content to gain visitors as well as backlinks. In the coming year, the importance of content marketing would increase even more as search engines rely heavily on naturally acquired backlinks in order to rank your websites.

Leveraging the power of influencers:

Influencers are individuals who have a large following on social media or on certain specific platforms. When you get a mention by them, not only, you would be able to earn valuable backlinks but also you would be able to get direct traffic as well. The problem is that influencers often receive hundreds of such a request each and every day. That is why it is not that easy to gain a link with influencers. However, it is not impossible either.

Tips to get mention/links by influencers:

  • Conducting an interview with the influencer
  • Creating an expert roundup post
  • Quoting an influencer and linking back to their website

In all of these methods, you would first provide some exposure to the influencer and thereafter, you would be requesting them to link back to you. This would make it easier for you to gain a mention or a link back from the influencer.

influencer marketing

Broken link replacement strategy:

Many times, when websites, as well as blogs, are linking to a specific blog post or a resource, it may cease to exist over time. In such a case, the website would be having a broken link which does not go to any resource. The idea of this link building strategy is to create a similar resource and contact the Webmaster in order to replace the broken link with the link or the resource which you have created.

Most of the Webmasters want to provide the best to their readers. Therefore, when you’re giving them a ready-made solution to replace a broken link, they would do so in a jiffy. Some of the websites which you can use in order to detect the broken links are:

With the help of these websites, you would be able to easily find the broken links on a particular domain which would make it easier for you to get them replaced with your backlink.

Getting unlinked brand mentions linked:

Many times, when you’re rising brand in any industry, you would receive a lot of mentions on different social media platforms as well as websites. You can contact the communities or platforms who have mentioned your brand and request them to link it back to your website. Not always, the brand mentions are linked to your company website. This is one of the main reasons why contacting them would earn you easy backlinks. Few of the websites which you can use in order to monitor your brand mentions are:


Newsjacking refers to helping the journalists out with a quote or expert opinion when a story breaks out in your niche. Rather than waiting for the journalist to contact you, it is a better idea to approach them with your quote or your expert opinion. This would not only get you a mention from popular media platforms but also get you a link back as well. One thing which you have to keep in mind is that for this strategy to work, you have to contact the journalists as soon as the story breaks out.

Guest Blogging:

Guest blogging has been around for quite some period of time. The reason that it is mentioned on our list as well is because it simply works. Not only, it earns you a backlink with each guest post but also you are able to gain consistent visitors from the blog on which you are posting to. It is one of the best to get whitehat backlinks.

guest blogging service


Infographics were widely used in 2017. They were used as one of the most dominant and creative modes of link building. Going forward, we think that the importance of infographics would increase even more. Also, it is important to opt for proper outreach once you are launching your infographic as well. The advantage now is that there are plenty of tools which help you create infographics. Therefore, you would not need to hire expensive graphics services in order to create your infographics. Some of the sites which you can use going forward in order to create the infographics are:

  • Piktochart
  • Canva
  • Visme

In the year 2018 as well, infographics would continue to rule the roost when it comes to link building.

Syndication of content:

This is one backlink building strategy which is most underutilized. There are quite a few communities as well as blue-chip online properties across which you can syndicate your content. The aim is to not only get the views but also a link as well. Some of the platforms which you can use are:

  • Medium
  • LinkedIn pulse
  • Examiner

In order to make your content more attractive, you have to just change the title of your post and create a new introduction. For the rest of the post, you can even easily syndicate your original content which would provide you with a backlink as well as readers.

Press releases:

Press releases almost feature on link building strategies list each and every year. There is nothing much to explain about the strategy except the fact that you should always use the press release websites which have some authority. Also, you have to make sure that your press releases are worth publishing and there is at least some new information in the press release.

Guidelines to follow:

  • High-quality press release
  • Writing in third-party language

Once you follow these guidelines, it would indeed become easier for you to write attractive press releases which would be approved by various platforms and would earn you backlinks.

press release marketing

Niche Communities:

The Internet is a vast place with a variety of niches. Therefore, when you try to find the niche communities related to your field, you would find plenty of them. Instead of just looking at the blue-chip platforms, you can look at these medium-sized communities in order to get backlinks. You need to keep in mind that the visitors on these platforms would be your target audience. Therefore, in addition to getting backlinks, you have to also concentrate on getting traffic from these platforms as well.

Guidelines to follow when dropping links on niche communities:

  • Respect the rules of the community
  • Don’t be too obvious
  • Share valuable information
  • Believe in brand building on these platforms

When you are able to follow these guidelines, it would be easier for you to find the places where you can drop your backlink and how you can contribute to the platform.

Question Answer sites:

Question answer websites have lately become quite popular. Question answer websites like Quora can drive a significant amount of traffic to your website. One thing however which you have to keep in mind is that you have to always respect the guidelines of the platform.

Instead of just posting with the aim of earning a link, it is a much better idea to share some valuable information. When you share actual valuable information, you would not have to fear about getting banned or your answer getting ghosted. Similarly, if you share good quality information you would be able to get direct visitors as well.

The backlinks which you earn from sites like Quora are highly valued by the search engines as well which would definitely provide you with a boost in rankings over a longer period of time.

Event-based link building:

Many charities, as well as nonprofit organizations, are always looking for sponsors for their events. The catch here is that most such organizations link to the sponsors and donors from their websites. Therefore, if you are able to find a valuable nonprofit organization, sponsoring them would earn you a link back as well. You can even enter a short intro to your website with a link back when you’re sponsoring them. This would ensure that you are able to get links from high authority websites which would benefit you in the longer term. This strategy is most underutilized and this is one of the main reasons why it is one of the best strategies to include in your books for 2018.

Going forward, the most underutilized strategies would help you in gaining the most valuable backlinks. The list which we have compiled consists of some very valuable strategies which you can use for a backlink building. One thing however which you have to keep in mind is that you have to make the flow of links to your website completely natural. Once you are able to take care of this aspect, it would become easier for you to gain valuable links which would help you in ranking in the search engines.

With the competition in search engines flaring up year-on-year, these backlink building strategies would surely help you outrank your